Loyalty Program
The more you shop, the more you save
Our loyalty program for registered customers gives you increasingly higher loyalty discounts based on the total value of all your purchases over the last 12 months.
Your purchases add up
If the total value of all your orders over the last 12 months exceeds a specified amount, we will automatically assign the corresponding loyalty discount to every subsequent purchase. The more you shop with us, the better prices you receive.
Loyalty discounts based on purchase value
Your discount level changes automatically according to the total value of orders placed over the last 12 months.
Purchases over €30
5% discount
Purchases over €40
6% discount
Purchases over €50
7% discount
Purchases over €60
8% discount
Purchases over €70
10% discount
Purchases over €80
12% discount
Purchases over €90
13% discount
Purchases over €100
14% discount
Purchases over €120
15% discount
Purchases over €150
17% discount
Purchases over €170
18% discount
Purchases over €180
20% discount
Purchases over €200
25% discount
How do you get a loyalty discount?
Create an account
The loyalty program is available to registered Milva customers.
Shop throughout the year
The value of your orders is continuously calculated for the previous 12 months.
Your discount is applied automatically
Once you reach the relevant threshold, a higher loyalty discount is automatically assigned to your account.
Where can I find my current discount?
Your current loyalty discount is available in the My Discounts section after you sign in to your customer account. Let us reward your loyalty and save more with every purchase.

